Chad Walhood

Regional Sales Director

Chad Walhood graduated from the University of Wisconsin–Stevens Point with a degree in Communications. He began his career in broadcasting, working in the Wausau and Milwaukee markets before securing a position as an On-Air Personality for NRG Media in Plover, WI. During his time in radio, Chad developed a passion for advertising, copywriting, and commercial production, earning a Wisconsin Broadcasters Association (WBA) award for his work.

Chad and his wife later relocated to Madison, WI, where he transitioned into a role as an Account Executive for Entercom/Audacy. In this position, he sold and wrote radio ads and developed digital marketing strategies across southern Wisconsin.  During this time, he managed to build a multi-million-dollar book of business with various clients across a broad spectrum of industries, including universities, car dealerships, construction, and hospitality.



During the COVID-19 pandemic, Chad decided to pivot his career and joined Gunderson Funeral Home and Cremation Care as a Pre-Need Counselor. His connection to the funeral industry runs deep—his mother’s family owned a funeral home in Minnesota, and his stepfather’s family operated one in central Wisconsin. Combining this background with his sales expertise, Chad quickly became a top performer, consistently leading sales for both Envision and Homesteaders Life Company as a million-dollar producer.

In addition to his career in funeral services, Chad is also one of the three owners of Forward Craft & Coffee in Madison, WI. A small coffee and craft beer bar in the hip Atwood neighborhood.